Month 6 Amplifying Traffic with Video Marketing
This month I thoroughly enjoyed. I’m pretty comfortable with creating short training videos because I have been creating these for many years in my previous offline businesses. I also have performance art (music) and public speaking background not to mention being a teacher. So I just can’t help myself, I love helping and sharing my knowledge. What I particularly love doing is providing short training (10 minutes or less) so that you can progress in short bite-size pieces. That way it is less overwhelming, particularly if you’re just starting out in the online space.
Therefore this month’s focus, as you can tell from the title ‘Amplifying traffic with video marketing’ I really enjoyed. So here are the videos I created this month. Now I haven’t achieved the segmentation that my mentor, Kyle does yet. I really see this as a great addition because it allows the viewer a moment to pause the video and to action what you’ve already shared. In fact, I may go back over these today and add this element in. If I do, I’ll update this post so you can see the results.
The videos are:
How to Create a Free Business Website Fast
Video tour of the Free Starter Membership at Wealthy Affiliate
How to Navigate the Passion to Purpose website
What’s Inside Jaaxy – a walk through tour
Here is a screenshot of the feedback I received from my mentor = Nice (can you tell I was excited?!)
The most recent video, Grammarly Review, is receiving the most organic traffic which is great so I think I’m getting better at them.
When You find Video Marketing a Challenge
Although I am now comfortable with video marketing, it wasn’t initially, many years ago and I know that it quite simply ‘scares’ people.
The concept of being on video (being filmed) and then seeing yourself and hearing your voice can be quite confronting when you’re not used to it.
If you are feeling this way, you are not alone. I recommend:
1. Beginning with the screen tour style videos (as above) where I am recording my voice while I’m using the computer. Therefore the video is recording my screen as the vision rather than me. This is a great way to get started.
2. Just do it. Don’t overanalyse it. You will only get better the more you do it. So just get on and do it. You can always go back later once you’ve had some experience and improve your first videos.
So take a look at these videos to compare so I can reassure you that it does get better:
A Live Video Interview from March 2010:
A Live Video from November 2017:
In the first one you can see immediately I’m far less relaxed in front of the camera by looking around a lot. This just looks ‘shifty’ so if you can focus on looking straight at the camera and not look around too much you look much more trustworthy. Start taking notice of the techniques that television journalists or politicians use when on camera to improve how they come across in terms of appearing trustworthy
Live Presentation that was filmed from April 2012:
Live Presentation that was filmed from October 2016:
You can see the production values have increased significantly by using a professional videographer. I am speaking from a small elevated stage, the audience is approximately 100 people instead of just 12 in the first one. I share these comparisons with you to demonstrate that we all need to start from somewhere. So I encourage you to just get started with video marketing. Frankly, you can only get better!
My accomplishments for the 6th month of this 12-month challenge:
August I decided to take a break from writing regular posts to do more keyword research and to improve my search engine rankings. I have shared this with the online community, I am a member of here:
Although this meant that traffic to this new website plummeted, at least I now know whether I am ranking or not. It means I feel like I’m able to measure my results rather than ‘shooting in the dark’ and guessing.
Now I’m waiting on the next month’s tasks but in the meantime have set myself the crazy goal of 100 posts in 122 days (this is post 3) find out all about this crazy challenge here on my last post:
because that is my ultimate goal.