How to Increase Social Media Presence
GUEST BLOG BY ELAINE BENNETT
A note from Fleur:
I am delighted to welcome Elaine Bennett as a guest blogger today. Please make her welcome and share your comments on this post. Read her bio at the end of this post.
How to Increase Social Media Presence and Engagement
Modern businesses are all building a social media presence in one way or the other. The main reason is that social media platforms today are quite business friendly. Not only does social media help you build awareness, visibility and reputation for your business or brand, but it also helps you actively engage with your target audience. That way, you’re able to build and maintain long-lasting and more personal relationships with your audience, while promoting your business in the process.
However, simply being on social media isn’t enough to guarantee the audience’s interest and engagement. Your business or brand needs a social media strategy that will inspire the audience to engage. That way, you’ll make sure that you’re making the best out of your social media presence, as well as ensure you’re not missing out on any growth opportunities. That being said, here are a few ways to increase your social media engagement.
Good communication is the foundation of every relationship you build with your audience on social media. Without good communication, there’s no way to ensure engagement or loyalty for that matter. After all, your audience on social media expects you to be social with them. That’s why it’s important to remain consistent and always effectively communicate with your audience.
However, chances are that you’ll engage your followers on more than one social network. It’s important to understand that there’s no ‘one size fits all’ on social media. In other words, you have to adapt your approach to a specific network and your audience there to boost engagement. Even though it’s the same audience, they still expect you to adapt to the network your engaging them on. That includes your messages, content, the tone of voice, replies, comments and so on.
Sponsor contests and giveaways
As mentioned before, your audience on social media expects you to be social, and there’s no better way to spark engagement than with a social activity. Sponsoring contests is a good way to engage your audience and pique their interest. The kind of contest you’ll promote depends on your business and your followers, just make sure it’s something they’ll prefer to participate in.
Your contest can go viral and inspire even more exposure and engagement. In addition, you can reward contest winners with significant rewards that will encourage loyalty. For example, you can opt for a co-branding master card solution and offer branded gift cards to contestants. This can be a great way to inspire engagement and loyalty in customers but also raise brand awareness. After all, everyone likes free stuff.
Publish great content
Content is the most effective marketing strategy for boosting the audience’s engagement on social media. Providing your audience with valuable and relevant content is a good way to secure long-term engagement with them. Just make sure you publish content regularly and consistently though, otherwise, your audience might disengage. Your content needs to be top quality to guarantee good engagement, but it also must be informative, educational, entertaining, and above else, highly relevant for your audience.
Therefore, focus on content that will be of interest to your audience. In addition, enrich it with visuals, such as videos and images. The main reason is that visual content can generate much more engagement and interest than plain text articles. As a matter of fact, your content can generate more engagement when optimized with visuals. Not only that, but visual content can generate up to 97% more views if it contains compelling videos and images.
Leverage social media influencers
Ensuring good engagement from your audience can come from partnering up with a social media influencer. Influencers have a good reputation with their followers and their audience tends to quickly adopt anything their influencers are promoting. As a matter of fact, 49% consumers on Twitter look for reviews from influencers and 40% of them are more likely to make a purchase after a tweet from an influencer.
That being said, having an influencer to help you out with various promotions, whether it’s content or products and services, is a great way to guarantee the audience’s engagement on social media. Not only that but with a help from an influencer, you can also expand your reach to a broader audience and leverage more growth opportunities as your own social following begins to grow.
Social media has vastly grown over the past few years. Nowadays, social media networks boast well over 2 billion active users. For businesses, social media presents a unique opportunity to build their presence and engage their audience. However, for your business to stand out, you must find a way to ensure your audience’s engagement and deliver value to them through good communication and relevant content.