How to Increase Social Media Presence

How to Increase Social Media Presence

 

GUEST BLOG BY ELAINE BENNETT

A note from Fleur:

I am delighted to welcome Elaine Bennett as a guest blogger today. Please make her welcome and share your comments on this post. Read her bio at the end of this post.

 

How to Increase Social Media Presence and Engagement

Modern businesses are all building a social media presence in one way or the other. The main reason is that social media platforms today are quite business friendly. Not only does social media help you build awareness, visibility and reputation for your business or brand, but it also helps you actively engage with your target audience. That way, you’re able to build and maintain long-lasting and more personal relationships with your audience, while promoting your business in the process.

However, simply being on social media isn’t enough to guarantee the audience’s interest and engagement. Your business or brand needs a social media strategy that will inspire the audience to engage. That way, you’ll make sure that you’re making the best out of your social media presence, as well as ensure you’re not missing out on any growth opportunities. That being said, here are a few ways to increase your social media engagement.

Communicate constantly

Good communication is the foundation of every relationship you build with your audience on social media. Without good communication, there’s no way to ensure engagement or loyalty for that matter. After all, your audience on social media expects you to be social with them. That’s why it’s important to remain consistent and always effectively communicate with your audience.

However, chances are that you’ll engage your followers on more than one social network. It’s important to understand that there’s no ‘one size fits all’ on social media. In other words, you have to adapt your approach to a specific network and your audience there to boost engagement. Even though it’s the same audience, they still expect you to adapt to the network your engaging them on. That includes your messages, content, the tone of voice, replies, comments and so on.

Sponsor contests and giveaways

As mentioned before, your audience on social media expects you to be social, and there’s no better way to spark engagement than with a social activity. Sponsoring contests is a good way to engage your audience and pique their interest. The kind of contest you’ll promote depends on your business and your followers, just make sure it’s something they’ll prefer to participate in.

Your contest can go viral and inspire even more exposure and engagement. In addition, you can reward contest winners with significant rewards that will encourage loyalty. For example, you can opt for a co-branding master card solution and offer branded gift cards to contestants. This can be a great way to inspire engagement and loyalty in customers but also raise brand awareness. After all, everyone likes free stuff.

How to Increase Social Media Engagement

Publish great content

Content is the most effective marketing strategy for boosting the audience’s engagement on social media. Providing your audience with valuable and relevant content is a good way to secure long-term engagement with them. Just make sure you publish content regularly and consistently though, otherwise, your audience might disengage. Your content needs to be top quality to guarantee good engagement, but it also must be informative, educational, entertaining, and above else, highly relevant for your audience.

Therefore, focus on content that will be of interest to your audience. In addition, enrich it with visuals, such as videos and images. The main reason is that visual content can generate much more engagement and interest than plain text articles. As a matter of fact, your content can generate more engagement when optimized with visuals. Not only that, but visual content can generate up to 97% more views if it contains compelling videos and images.

Leverage social media influencers

Ensuring good engagement from your audience can come from partnering up with a social media influencer. Influencers have a good reputation with their followers and their audience tends to quickly adopt anything their influencers are promoting. As a matter of fact, 49% consumers on Twitter look for reviews from influencers and 40% of them are more likely to make a purchase after a tweet from an influencer.

That being said, having an influencer to help you out with various promotions, whether it’s content or products and services, is a great way to guarantee the audience’s engagement on social media. Not only that but with a help from an influencer, you can also expand your reach to a broader audience and leverage more growth opportunities as your own social following begins to grow.

Social media has vastly grown over the past few years. Nowadays, social media networks boast well over 2 billion active users. For businesses, social media presents a unique opportunity to build their presence and engage their audience. However, for your business to stand out, you must find a way to ensure your audience’s engagement and deliver value to them through good communication and relevant content.

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Elaine Bennet is a marketing specialist and a regular contributor at Bizzmark Blog. She writes about business, marketing. and finance, and likes to share her knowledge with others.
Connect with Elaine on Twitter: https://twitter.com/ElaineCBennet.

 

7 Replies to “How to Increase Social Media Presence”

  1. As a beginner in this blogging/affiliate marketing business, I find your article informative and helpful, although I’m at the overwhelmed stage still as I have minor presences on Linkedin, Facebook and Google+ at this point. I know you are right about communicating constantly, but I have limited time, so this is impossible right now. I will return to your site to see what else you post in the future, thanks.

    1. Thanks for your comments Danny and your feelings of overwhelm will pass. Don’t be too hard on yourself and just commit to something regularly that you can do. Even if only monthly or bimonthly or something – schedule it in, commit to it and action it. Let me know how you’re going

  2. These are great suggestions, thank you! As a blogger, I am constantly trying to engage with my social media followers and potential readers. While I’m not at the point of doing a giveaway, I like the idea. I completely agree that constant and consistent posts/engagement is the way to stay in peoples’ focal points. Thank you for the information!

  3. These are great tips for social engagement. It’s always about writing more and more content. And without the constant communication open you’re right. There would be no audience.
    That’s great advice about contests and giveaways. I never thought about that either. Thanks for a great article!

  4. Hi Elaine,
    This piece is very timely for me as I am at a point where I am just getting engaged with my new brand on social platforms. The ideas you presented have given me some things to think about. Is there any specific way to get the attention of an influencer or start a dialogue?
    Thank you,
    Doug

  5. Thank you Fleur and Elaine. Any information I can get on social media is good information. I have to admit that I struggle with it at times. It’s easy to use if I’m simply communicating with friends, but when my business depends on it , well that’s a different story. Thank you for the social media ‘pointers’ you have provided. Hopefully I’ll get the hang of it soon. Jim

    1. Hi Jim, I’m sure you will – this is Fleur here. I use the strategy that I use Google plus for business and I leave other social media accounts for my personal use and connections. Begin with one and build from there. So I focus on Google Plus first, then Instagram (because I personally love it as a user too) and Twitter. Let us know how you go.

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