This is a topic of great discussion and debate. And there are dual arguements that can be easily found through a simple Google search. Which is why I have used the Australian slang phrase Yeah but Nah. To understand more about this use of language check out this article at LifeHacker. As an Australian, I think it does a great job in explaining this use of language.
I think Keywords used to be very important. However, as there are so many more bloggers and articles being published every moment of the day globally, I think their relevance has become less important and less of a focus. In that, if the content you are writing is relevant to your chosen keyword and the article supports this topic then your chosen or focus keyword will be ranked by the likes of search engines like Google, Yahoo and Bing. But also, other relevant keywords will rank also. A colleague at the online business community I’m a member of, Robert at Wealthy Affiliate (WA) has written a great article ‘Are Two Target Keywords Enough? Yes and here is why‘ explaining this. It really was a ‘penny dropping’ moment for me when I read his article. It also was a big relief. Because as long as we’re writing relevant content to our audience then it will satisfy their search needs and will attract more quality readers and subscribers and fellow WA members.
Therefore, having an understanding of keywords is important to be able to focus your writing and blog posts however it should not be your 100% focus. You should not be writing for the sake of keywords and potential search engine traffic. But write for your audience. Making sure it is relevant and it solves a problem your audience seeks answers for. This is why I used the image of the map of all elements that are a part of Search Engine Optimisation (SEO). That keywords are a part of the SEO picture but so is meta data, back links, strategy, marketing, design etc.
So in essence, keywords aren’t so important therefore Nah or No they are not important. Their importance is relative, as I explained above. BUT they are not so important to take over from the purpose and relevance of your content. It is good to know about keywords and have an understanding of them and how to use them to focus your writing. But you should be planning your content by knowing your niche audience and what their needs are. For example, I write to an audience of professionals interested in or that are already working from home, and specifically parents that work from home. Why? Because that’s how I started out in business 11 years ago. I understand this niche from my own experience plus I am passionate about children seeing their parents working in an area that is important and passionate to them and is purposeful as well as profitable. Thus why this site is called passion to purpose.
But don’t take my word for it. Check out this training video by my Super Affiliate Marketing Mentor, Kyle ‘Understanding the Importance of Keywords‘ Listen to the first 4 to 5 minutes to hear how he explains the relevance of keywords.
To be honest, it is a relief not to be too focused on keywords. It can distract you or intimidate you from writing your content. I know it has done both these things for me in the past. However, I am grateful I am knowledgeable about keywords because it helps me focus my writing style and blog posts so that they are easier to read and understand. But I am also grateful to know that even if you do rank highly on your chosen keywords, you are also probably ranking on keywords you haven’t even thought about. Now that is interesting and very cool. Robert explains this more in his training ‘How to Rank on Google Page 1 WITHOUT a Keyword‘. This training both challenged me as I had spent the month of August this year increasing my knowledge, understanding and experience in keywords so I was highly invested in keywords (possibly a little obsessed and distracted too) but was also a great relief. It was a relief because I felt this knowledge is now in perspective. His trainig is a great reminder that keywords should not be the main motivation of your content but writing for you audience always should be. That is my focus and what brings me the greatest joy and why I blog.